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Winning the street - How to unlock the hidden money in plain sight
A Practical Framework for Building Africa's Next-Generation Retail Ecosystem. Learn how to combine scale with street-level insight to unlock new growth in volatile, fast-changing markets.
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Course overview
Discover gaps in the retail sector, why small corner kiosks keep winning on speed, trust, and hyper-local intelligence - and how larger retailers and growing brands can translate those advantages into repeatable systems. You will learn how to combine scale with street-level insight to unlock new growth in volatile, fast-changing markets.
What you will be able to do
Apply practical frameworks to map local demand, improve last-mile availability, and increase conversion at the point of sale. Turn observations from the street into decisions on assortment, pricing, distribution, and customer experience.
Who this course is for
- Tech innovators
- Founders
- Distributors
- Growth leaders working in African consumer markets FMCGs
- All stakeholders in the retail sector
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